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AI reindeer Frank hoofs it to Blackpool


Not your traditional line-up - Santa, Frank the reindeer and two festive donkeys,,,
Not your traditional line-up - Santa, Frank the reindeer and two festive donkeys,,,

Hoof it to Blackpool this Christmas to meet Frank, an AI-generated reindeer who is bringing a sleigh full of festive fun to the Grand Theatre's pantomime season.

This four-hooved friend has been created by cutting-edge artificial intelligence and the genius of the Grand's team of talented marketers and animators.

Frank can be seen gracing the streets of the restort in larger-than-life marketing displays and messages through state-of-the-art digital displays, life-size photo boards, animated features on local transport TV screens, online and a series of Christmas stories.

Frank is a relative of Santa’s reindeer Rudolph, is an ardent theatre enthusiast and is named after Blackpool Grand Theatre’s very own famously flamboyant architect Frank Matcham. He is taking centre stage in The Grand’s campaign to publicise their family pantomime Aladdin (until January 1).

Head of audiences, marketing and sales, Andrew Howard, added: “This campaign has been a huge team effort and a passion project which grew and grew as we all fell in love with Frank The Reindeer.

"Our aim was to create a campaign that adds to the amazing work of team. We wanted to give them more expression and use the very latest in technology to show what is possible."


More info here

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